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Author
Trevisan, Enrico, author.
Title
The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan.
Publication Info.
London, [England] ; New York, New York : Routledge, 2016.
2013
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (156 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Consumer behavior.
Economics -- Psychological aspects.
Genre/Form
Electronic books.
Other Form:
Print version: Trevisan, Enrico. Irrational consumer : applying behavioural economics to your business strategy. London, [England] ; New York, New York : Routledge, 2016, c2013 approximately 156 pages 9781472413444 2013010233
ISBN
9781472413444
9781317026945 (electronic bk.)
Available items only
